Agriculture plays a major role in the economic development of a nation and is different from industry. The agricultural products produced in India and the marketing of all these farm products is a complex process. Agricultural marketing involves various operations and processes through which the food and raw materials transported from the farm to the final consumers.
Challenges
- International market regulates price of certain produce e.g. Soybean etc.
- Uncertainty of prices in domestic market due to excess production
- Farmer adopts a typical cropping system for a long period
- Lack of proper storage conditions at village level
- Farmer not calculating cost-benefit ratio
- Minimum support price is not sufficient according to crop production cost.
- More number of Intermediary in marketing process
- Small land holding farmers forced to sell at low prices due to paucity of funds or urgent need of funds.
- Lack of commercial foresight among farmers, not processing and selling good quality products etc.
Objectives
- To establish mutual coordination in the business related to farming
- Exploring various new profitable business ventures.
- To develop understanding of cost benefit ratio among farmers
- To establish strong local marketing groups
- To work with the concept of locally produce and locally consumed theme.
- To make farmers proficient by training them on the dimensions of product, price, place of sale, processing etc.
What we do?
- Training to farmers for making SHG / FPC formation , Processing of pulses, spices, Grains etc., Branding and packaging of product
- Consumer awareness
- Develop producer and consumer (produmer) network and provide better market linkage to farmers
- Linkage with government schemes such as small processing units etc.
- Exposure to various new profitable business ventures.
